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KIA MOVEMENT Ai

KIA MOVEMENT Ai

KIA MOVEMENT Ai

KIA MOVEMENT Ai

KIA MOVEMENT Ai

INVOLVEMENT

Creative Direction

Art Direction

 

INFO

Agency: Innocean WW

Client: Kia Motors 

Role: Creative + Art Director

 

CREDITS

Studio: JP1985

INVOLVEMENT

Creative Direction

Art Direction

 

INFO

Agency: Innocean WW

Client: Kia Motors 

Role: Creative + Art Director

 

CREDITS

Studio: JP1985

INVOLVEMENT

Creative Direction

Art Direction

 

INFO

Agency: Innocean WW

Client: Peugeot 

Role: Art Director

Media: Digital

 

CREDITS

Studio: JP1985

INVOLVEMENT

Creative Direction

Art Direction

 

INFO

Agency: Innocean WW

Client: Peugeot 

Role: Art Director

Media: Digital

 

CREDITS

Studio: JP1985

INVOLVEMENT

Creative Direction

Art Direction

 

INFO

Agency: Innocean WW

Client: Peugeot 

Role: Art Director

Media: Digital

 

CREDITS

Studio: JP1985

We developed the campaign for the regional market by combining artificial intelligence and CGI, streamlining both production costs and timelines. The creative process began at the agency, where we crafted the initial treatment and concept sketches using specialized tools to refine the look and generate precise prompts. Once the visual direction was defined, we collaborated with specialized production studios to bring each piece to life. This workflow resulted in 12 high-quality visuals that met the creative and strategic goals of the campaign.

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© 2025 SERGIO MENDOZA

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