Creative Art Director

I’m currently working as an Associate Creative/Art Director at Innocean Worldwide. I’ve had the privilege of collaborating with some of the most recognized national and international brands, including Kia Motors, Pepsi, Peugeot, Budweiser (Anheuser-Busch), Cerveza XX (Heineken México), Procter & Gamble, and Mead Johnson, among others. With 15 years of experience in the industry, I’ve built a strong ability to craft meaningful, results-driven creative work that connects with audiences on a deeper level.
I’m a multidisciplinary creative with a clear vision and a solid foundation in design, visual communication, and photography. My expertise spans the development of integrated marketing strategies, conceptual campaigns, TV commercials, UX/UI design across platforms, editorial and print layouts, and art/photo direction.
In recent years, I’ve also embraced artificial intelligence tools within my creative and marketing workflows—leveraging emerging technologies to enhance idea generation, refine campaign strategies, and streamline content production.
EXPERTISE
2017 — Present
Innocean Worldwide Associate Creative
2015 — 2017
Innocean Worldwide Creative / Art director
2012 — 2014
Grupo medios Graphic Editor
2012
Havas worldwide Creative / Art director
2011 — 2012
Saatchi & Saatchi Creative / Art director
2010 — 2011
Airport Mag Graphic Designer / Contributor
SELECTED CLIENTS
KIa Motors
Pepsi
Peugeot
Mead johnson
Procter & gamble
Budweiser
Heineken México
Singer LATAM
© 2025 SERGIO MENDOZA