Creative Art Director

Creative Lead and visual storyteller with 15+ years of experience in creative direction, art direction, and concept development for global brands. I combine strong visual thinking, strategic mindset, and hands-on craft to lead teams and build integrated brand experiences across platforms.

My work spans conceptual campaigns, visual systems, content and brand design, TVC, editorial, and multi-platform storytelling. I also integrate AI tools and emerging technologies into creative workflows to enhance ideation, speed up production, and elevate creative quality.

I’ve collaborated with brands like Kia Motors, Pepsi, Peugeot, Budweiser, Heineken México, Procter & Gamble, and Mead Johnson, delivering insight-driven work that connects with audiences and drives long-term brand value.

On a more personal level, I enjoy reflecting, observing, and experimenting throughout the creative process—particularly through photography as a way to explore light, composition, and storytelling. Having been born and raised near the sea, I find constant inspiration in nature, movement, and the balance between structure and freedom, influences that naturally shape my creative perspective.

EXPERTISE

2017 — Present
Innocean Worldwide Associate Creative

2015 — 2017
Innocean Worldwide Creative / Sr. Art director

2014 — 2015
Grupo medios Graphic Editor

2012 — 2014
Havas worldwide Creative / Art director

2011 — 2012
Saatchi & Saatchi Creative / Art director

2010 — 2011
Airport Mag Graphic Designer / Contributor