10th Anniversary
Kia Mexico
NEW KIA K3
KIA K3
KIA K3
KIA K3
Kia Motors — 10th Anniversary Campaign (Mexico)
This campaign celebrates Kia’s 10th anniversary in Mexico, marking a decade of innovation, trust, and connection with its people.
Through an organic and emotionally grounded approach, the project highlights the true essence of the brand’s relationship with its consumers — real individuals who live, move, and grow alongside Kia every day.
The production unfolds across a complete ecosystem: from film and digital to print and social content. Each piece captures genuine human moments, blending cinematic storytelling with natural textures and light to portray authenticity and warmth.
At its core, this campaign places the consumer as the main protagonist — celebrating not just the vehicles, but the lives that Kia has been part of for ten years.
DIRECTOR´S CUT
photoshoot - print
© 2025 SERGIO MENDOZA
