For the launch of the Kia Soul, the campaign brought together three renowned artists, each tasked with interpreting the essence of the new Kia Soul through their unique artistic styles. The result was a series of stunning murals that embodied the vehicle’s bold personality, innovative design, and vibrant energy.

These murals served as the visual centerpiece of the campaign, seamlessly merging art and automotive culture. The process and final creations were captured to develop an impactful graphic campaign, highlighting the artists' inspiration and how the Kia Soul represents individuality and creative freedom.

This project celebrated the spirit of expression and movement, aligning the Kia Soul with a dynamic, youthful audience while reinforcing its position as a car that goes beyond function—becoming a canvas for creativity and self-expression.